175 Grad

Naming and development of the visual identity for the Stuttgart-based optician 175 Grad. The optician’s name corresponds to the human angle of vision and, in combination with the abstracted glasses from an unusual perspective, forms the logo of the company. Young, fresh, elegant and highest quality. An optician with clear ideas about its properties and optical characteristics.

Scope of work

  • → Naming
  • → Conception
  • → Visual identity
  • → Poster design
  • → Webdesign


  • 175 Grad


  • Type Directors Club Tokio, Corporate Design 2012
  • Poster Triennale Toyama 2012
  • Poster Triennale Trnava 2012
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