Rundgang — ABK Stuttgart

Hello, how are you? I’m fine: Study is an art and art is a maze. Turning the wrong way is right, because the goal is in the way. The aim of the design of the 2012 Rundgang of the Stuttgart Art Academy was to show the visitors on their tour through the maze of the academy ways without prescribing them. Each building complex accommodates different courses of study, each of which was distinguished by a colour, a typographical and a content component, thus enabling a rough orientation.

Scope of work

  • → Visual identity
  • → Poster design
  • → Silkscreen
  • → Printed matter
  • → Orientation system


  • ABK Stuttgart


  • 100 Beste Plakate 2013
  • China International Poster Biennial 2013
  • Taiwan International Graphic Design Award 2013 (Silver Prize)
  • Type Directors Club Tokio, Corporate Design 2012
More projects
Aka 24/7

Visual Identity